chapter 2

STORY


Miraculous wearing comfort born of
a passion for craftsmanship

This is one of the prototype temples from the development stage of Line Art. As we explored the possibilities with Excellence Titan, many different types of temple lines were tested.
This is one of the prototype temples from the development stage of Line Art CHARMANT. As we explored the possibilities with Excellence Titan, many different types of temple lines were tested.

JOYFUL WEARING
COMFORT MADE
POSSIBLE BY
PASSIONATE PEOPLE

The creation of Line Art CHARMANT was a major undertaking, from the formation of the new material to the development of laser micro welding to the sourcing of processing machinery capable of mass producing and delivering products to the market.

Bringing Line Art CHARMANT onto the market took 15 long years of effort from the conception of the material. More than 8 of those years were spent in earnest development of the collection. This journey was supported and guided by the creator of Line Art CHARMANT, who saw it through its entire evolution from planning through to development, manufacture and sale. These great efforts were also achieved thanks to the passion of the line workers who all shared the same desire to deliver, above all else, the best wearing comfort available.

Even today, 10 years after launching Line Art CHARMANT, employees continue to advance initiatives aimed at reaching even greater wearing comfort. One team, for example, is devoted to activities that include implementing proprietary inspections to ensure a greater emphasis on quality. A second team dedicates itself to producing nose pads that offer greater comfort. Yet another team strives to find the best colour possibilities by researching colour and trend forecasts and working on new concepts. Numerous additional projects find new life daily.

Beyond these efforts, we have also invested in a worldwide research project that compiles data on head size and shape. The focus here is on enhancing individual fit and stability, catering to the diversity of wearers all over the world. No matter where in the world our wearers are, huge efforts are being made to realise the best in wearing comfort for the Line Art CHARMANT collection.

On the manufacturing lines themselves, we consistently implement new ideas and ways to improve where possible, taking fresh directions to advance daily processes. Everyone working on the lines is devoted to generating great comfort that brings superior satisfaction. To further enhance wearer happiness, Line Art CHARMANT will remain committed to forward progress.

Line Art 10th Anniversary Chapter 2 STORY

Beyond the spotlight on comfort, we strive to deliver frames that are made with eye-catching, unique beauty in mind. To that end, many of our designs are hand painted, using our own Neo II technique, which requires precise colouring of the temple lines and rims.